Bohemian Mama: Effortless Fashion for the Bold and the Beautiful


These individual terms are painted on the sign hanging above one of the coolest stores in downtown Ocean City NJ. Bohemian Mama is a fashion boutique that serves as a very specific lifestyle brand. This shop caters to carefree beach babes, easygoing mamas, and cool and confident kids- all of which can be found at the Jersey Shore. Whether you’re visiting for the summer or you live here year round, you’re likely a fan of Ocean City’s relaxed setting and the undeniable natural beauty of the island. These are the same values that propel the Bohemian Mama Ocean City NJ boutique.

Bohemian Mama Ocean City NJ

Located just two blocks from the 9th Street Bridge, Bohemian Mama is a favorite downtown shopping destination for area residents and returning tourists. Nicknamed “BoMa,” this retail shop has only been around since 2015 but it has already formed a cult-like following.

Bohemian Mama Ocean City NJBohemian Mama owner Gina Ozhuthual was recently quoted in a news article, describing the downtown shopping in Ocean City New Jersey. The shopping environment on Asbury Avenue is “having somewhat of a renaissance with new and upcoming stores,” she said. “A more modern feel is coming to the avenue. It’s no longer our parents Ocean City anymore. The Millennials have taken over.”

Brands like Free People and a plethora of lesser-known, hippie-friendly labels are displayed around the store. You’ll see baseball caps bearing cheeky phrases like “Mermaid Hair, Don’t Care.” In addition to women’s fashion and kids clothing, they also sell home décor and some makeup and bath products. Really cool items like kid-sized teepees and embroidered sofa pillows may catch your eye.

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There are private parties and special events hosted at this gorgeous store, including an upcoming event called Go All Out, set to be held on December 7th. This special evening will include champagne, snacks, and a preview of holiday-friendly outfits and party dresses fit for New Years Eve. If you’re looking for a deal, there will be exclusive discounts offered to shoppers during this event.

Bohemian Mama Ocean City NJ

Online, Bohemian Mama’s social media presence is very effective, showing off unique products that resonate with free spirited beauties and celebrate the local, laid back beach town vibe. With over 17,000 Instagram followers, 5200 Facebook followers, and activity on Twitter and Pinterest, Bohemian Mama reaches bold and beautiful women well beyond the tri-state area.

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In order to serve the non-local customers better, Bohemian Mama launched a beautifully designed website with an online shopping function to accommodate online orders. They offer domestic and international shipping. Not everything in the store is available online, but the website is loaded with products including candles, ornaments, and a preview of the new fall/winter collection.

The Bohemian Mama blog offers tons of inspiration and creative ideas. Readers can browse posts to read about attaining a peaceful state of mind, learn how to “BoMa-fy” an old wardrobe, and get ideas for How to Cozy Up Your Home this winter.

Bohemian Mama Ocean City NJ
Whether you’re shopping in Ocean City New Jersey or connecting with BoMa online, you can get your fix one way or another. Find unique, luxury items to accommodate your free spirit and your lifestyle at Bohemian Mama Ocean City NJ. There is plenty of effortless fashion and home décor for the bold and the beautiful!

Bohemian Mama

741 Asbury Ave, Ocean City, NJ 08226

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